Goals of TLS, RFC 5246

The goals of the TLS protocol, in order of priority, are as follows:

1. Cryptographic security: TLS should be used to establish a secure
connection between two parties.

2. Interoperability: Independent programmers should be able to
develop applications utilizing TLS that can successfully exchange
cryptographic parameters without knowledge of one another's code.

3. Extensibility: TLS seeks to provide a framework into which new
public key and bulk encryption methods can be incorporated as
necessary.This will also accomplish two sub-goals: preventing
the need to create a new protocol (and risking the introduction of
possible new weaknesses) and avoiding the need to implement an
entire new security library.

4. Relative efficiency: Cryptographic operations tend to be highly
CPU intensive, particularly public key operations.For this
reason, the TLS protocol has incorporated an optional session
caching scheme to reduce the number of connections that need to be
established from scratch.Additionally, care has been taken to
reduce network activity.

Your Affiliate Marketing List Messages

Getting the balance right between building a trusting relationship with your list member, and pitching a product to them, can be difficult to master.
Here are steps to crafting a successful email newsletter message to help your internet marketing campaign:
1. Identify affiliate products that solve a problem or address a need that your have identified.
2. When you have decided on your affiliate product, you need to deliver a message that really focuses on the need that the product will solve. For example if your product is about a weight loss diet, you might say something like, "There's been a lot of talk about how low-carb diets can help you shed those unwanted pounds..." and then format the rest of your message like a sales pitch: identify a problem, list the obstacles to solving that problem, show how the product addresses that problem.
3. An alternative to step #2 is to do a review of the affiliate product you are promoting. The most important thing in a review is to be honest. Be sure not to cover up any flaws in the product for the sake of the sale. If you sacrifice your credibility for the sake of a few short-term sales, you lose long-term earning potential. If the people buy the product, great. If not, they will appreciate your honesty and be more likely to buy a product that you review well or that you pitch like in step #2.
4. After you've chosen between steps #2 and #3, it is time to add valuable information. In your product pitch or review, make sure that you spotlight the information or advice to be delivered. The reader of these messages should not feel like they are slogging through an extended advertisement. They should believe that you are delivering real, useful information and that the product mention is a 'by-the-way' placement.
5. When you have completed that message, consider how it can be used in the future. For example, if you wrote a message about that low-carb diet, how could that apply to any other future campaigns? Maybe you have a niche that is devoted only to cooking (not weight-loss through cooking). The message could be slightly retooled and sent out again to that different niche list.
6. Go back to step #1, and start another message!