Search-Engine Friendly WebSite: Tips How to Achieve
When building and designing a website, making it appealing to visitors should not just be the main concern, but it should also be visible to search engine spiders. A website can get a lot of benefits if it's search-engine friendly. One of its main benefits is that it will have better visibility and exposure to search engines, making it to appear in search result page which is considered as a good starting to point to rank high in search results. Aside from that, developing a search-engine friendly site may also help to keep it away from being penalized or banned by just following the quality guidelines required by search engines.
Here are some tips on how to make a website be search-engine friendly:
1. Validation of HTML and CSS Code
One of the main reasons why a website needs to validate its HTML and CSS Code is for its search-engine visibility. Every web page should comply with the standard set by the W3 Consortium, an organization that issues the HTML standards to ensure that it's free of errors.
While search engines don?t care if the HTML code is free from errors, they depend on the precision of the code to determine which portions of a webpage should be indexed. Basically, if a website has errors on its code, it's possible that some portions of a web page can only be included in the search engine's database. The unseen errors in a web browser may confuse the search engine software to think that they are just a part of the HTML formatting information rather than a site's content. This may lead search engine to ignore that text and that web page will not be displayed in search engine result page.
2. Proper Navigation and Structure of Links
Having a proper navigation of links is also an important point to consider for achieving a search-engine friendly website. As much as possible, all inner pages should be no more than three clicks away from its home page so that search engines will easily crawl these subpages and spider the information they are looking for.
Creating a sitemap, a graphical representation of the architecture of a website, is also a significant part of SEO to easily index and crawl all its inner pages. This does not just help visitors to find the pages they need but also help search bots to boost the crawling speed of documents at a website. So it's crucial to ensure that the sitemap has no broken links so that all the site's pages will be accessible and visible to search engines.
3. Creating Relevant Title Tags
Title Tags are one of the most important factors in Search Engine Optimization. These tags are those non-visible text in the HTML Code that are displayed in the title bar or browser. The information inside these tags are first seen by search engine spiders and used as part of their algorithm to determine what the webpage is all about.
Search Engines give much weigh or value on title tags that's why these are essential factors to make the site visible in search engines and rank high on SERP. If they are not optimized properly, then you?ve lost a vital source for getting top rankings. It?s also necessary to use appropriate relevant keywords in Title Tags because search engines give much importance on the relevancy of the title to its content to make the site appear in search results.
Indeed, in web designing and developing, it?s important to make sure to follow the above listed good points to make a website as Search-Engine Friendly as possible. Stay updated for the Part 2 of this article for more tips on making search engine friendly websites.
Do you know that Ranking Factors, Good and Bad
Among SEO professionals, there isn't always consensus on precisely which and to what degree site factors contribute or detract from rankings on Google because the factors actually vary by industry. There are indeed, a number of contentious issues: markup and content quality, use of title tags, site organization and even arguments that Google Analytics data factors in to site rankings. Not likely (yet), but certainly up for debate among SEO professionals.
However, there are some Google ranking factors that most professionals agree affect site positioning on Google SERPs. However, these are opinions, find out for yourself how these apply to projects you're working on.
Recommended Steps to Improve Google Ranking
1. Use keywords in HTML title tags. Probably the most significant factor for a site regardless of the competitive landscape, the title tag must be consistent with content in the page for best results. The more keywords in your title, the less effective this factor, be judicious.
2. Create quality anchor text for inbound links. At one time, according to some SEO professionals, quality anchor text was an essential component of a well-ranked site. After all, this is the text the user opted to see by clicking a link on another site. Most SEOs still contend that quality anchor text is a highly significant, positive ranking factor. If not for spiders, for visitors clicking in as well. Obviously the text should be relevant to the destination page for best results; that's where your on page optimization comes in to play.
3. Increase link popularity. Link popularity takes into account the number of inbound links present. Link authority has less relevance, though it is still a factor depending on the competitive landscape. Link popularity is based on a global count of links from all sites. However, quality links are still critical to creating site authority; authority means ranking for more phrases than you intentionally target.
4. Hang in there. The age of a site is an important positive weighting factor according to many SEO professionals. It's certainly a reasonable assumption. Failed sites are dropped as soon as the hosting subscription ends. If a site has been around for 10 years, the owners must be dong something right, especially if link popularity is steady developed over the years. Unfortunately for site owners, there's no way to speed up the aging process - except hanging in there.
5. Increase the popularity of internal links. These links direct visitors to helpful, related content. They're important in providing visitors with a positive on-site experience. Search engines view on-site link popularity as a sign that visitors like what they see and want to learn more.
7. Build deep links. Deep links are relevant to the topicality of the target page or keyword. The relevance of these inbound links matters to a site's Google ranking. However, please note point 3. The sheer number of inbound links is a factor as well. Quality deep links carry more weight and add credibility to a site.
8. Connect with sites selling to the same demographic. Create a number of links with sites within your topical community. This helps visitors further their searches - something Google likes very much.
9. Keep old links. Google looks for web stability. The older the link, the more trust it has. It indicates a happy relationship with the site owner linking in who recognizes the value of sending visitors off-site. Google watchers suggest a three to four month time window for spiders to determine that this is a well-established, long-term link that has value to visitors of both sites.
10. Use keywords in body text. Make sure that keywords receive prominent display in headlines, headers, sub-heads. It's important that the keywords used in HTML text on page match with keywords used in the site's meta data and title tags.
Not Recommended
1. Don't use session IDs in URLs. It sounds like a good idea on the surface, an easy way to track customer information, but here's the problem. Each time a spider crawls the site, a new URL with session ID is created. The spider now has two, or three or more URLs all showing duplicate content. Go back to Go, do not collect $200. Don't confuse this with pages that may have a couple GET variables in them; avoid that when you can, but just avoid having your pages containing session IDs.
2. Choose a reputable web host. The most potent negative ranking factor is server accessibility. If your server, located in Timbuktu, is inaccessible to spiders, it's inaccessible to visitors. Down time soon becomes down and out time.
3. Avoid duplicate content. Googlebots employ filters to detect duplicate content. Now, if you opt to post some syndicated articles, you're providing a service to visitors. However, a bot will recognize that content (it's already appeared on 400 sites) and you'll see a drop in traffic rank.
4. Jettison low-quality links. Google assesses the character of your site by the company you keep so keep good company by unlinking from (1) links farms, (2) sites with absolutely no quality content and (3) otherwise low-quality sites; e.g. FFA (free for all) sites.
5. Avoid any kind of links deception. Googlebots aren't smart, but they can detect some paid links and a variety of links scams, including generated links. If a Googlebot suspects links fraud, your site may be penalized and sent to the basement or banned altogether.
6. Avoid a log-in before visitors and bots access "the good stuff." Log-ins can easily confuse a bot who won't be able to access quality content hidden behind a log in. Even though users with Google toolbars will be unknowingly suggesting new URLs to be crawled as they surf about, having teasers for the content your monetizing by subscription will help your SEO.
7. Avoid using frames. Horizontal and vertical framesets frameset are commonly used by designers to present more than one page of a site on the screen at the same time. However, frames are also bot traps. They can get in but they can't get out, making it impossible for them to index a site - at all! Tell your developer to look at using iframes if possible or absolutely necessary.
8. Avoid duplicate title/meta tags. Title/meta tags are a valuable resource for site owners to expand access points to a site. Using title tags ensures that more pages are indexed and listed in Google's SERPs as distinct links. All good. Unfortunately, too many duplicate title tags on pages in which the content topic hasn't changed, is redundant and a waste of the bots time. Use tag your pages uniquely and judiciously.
9. Do not keyword stuff. Even though search engines no longer give much weight to keyword tags, keyword stuffing continues. Select 20 to 30 keywords - top-tier and long-tail - and focus on them. Keep keyword density in body text at no more than 3%. The old 5% rule still led to on-site gibberish - obviously these figures vary by competitive landscape.
10. Do not let quality slip - even for a day. Spiders crawl sites with greater frequency and sophistication and index updates are common as changes to a site are implemented. During periods of construction, be sure to keep spiders out of staging areas that have yet to be completed nofollow or block with robots. These works-in-progress may cost you points in the ranking sweepstakes.
Tips on converting video to SWF format
A few days ago one of my friends asked me how to convert his videos to SWF format so he can upload them to his website to broadcast his company. Actually it is simple what we need is a video to Flash converter. It is easy to say but find the best one is difficult as there are so many similar applications on the market. Here I recommend Moyea Flash Video MX Pro. This software can support imputing nearly any video format and export .flv file, .swf file and .html file. You can use the .html file as a webpage directly.
This article will tell you how to convert video to SWF directly.
After you install and launch the program, you can see this interface.
Step1. Import video
Let’s take an MP4 file for example. Import the video and you can see it in the preview panel.
Here you can edit your video like trimming and cropping, adding watermark on your video, setting brightness and contrast, even capture a snapshot of your video. Now I will teach you how to add a logo on your video. This software allows you to add an image watermark or a text watermark. Choose Watermark section, press add button, and you can choose add an image or a text watermark.
After you add the watermark, you can see the effect like this:
Step2. Output settings
In this section, you can choose the output folder and output formats. Here are three choices for you to choose "Generate Flash video (FLV)", "Embed the video in SWF and play in timeline", and "Generate HTML file".
If you want to convert your video to SWF file only please select Embed the video in SWF and play in timeline or do not select Generate Flash video (FLV). As a default this software can generate a FLV file, a SWF file and a HTML file, if you want to upload your video on your website please put all these three files in the same folder and the HTML file can be used directly as a web page.
Step3. Add player and preloader
As you see in above picture, you can add a player skin and preloader on your video and with beautiful special effects.
Step4. Convert
In the final interface, just press the Start button you can get your SWF file in a few minutes.
How to embed SWF into HTML page You can code the page as follows:
Well, have you noticed the christmas_1.flv in blue? This can be modified to the absolute path of the .flv file. For example: (can support HTTP and RTMP)
The above only support IE, if you want it to support Firefox, please follow this: Modify
Posted in: Webmaster-SEO Internet Topic| Tags: HTML Convert Flash FLV Format Player SWF quot video file watermark stepHow to embed video and FLV player into the website
As a web designer, every body wants his website to be beautiful. But apart from the font and picture, what will be new to keep our clients? A video, embed a video, better with a beautiful player, on your web of course can attract more people to view your website. But how to do this is still not easy to answer. Actually you just need a good software.
This article will tell you how to embed video and FLV player into your website with one application.
What we need?
1. FLV movie. FLV is the most popular video format of on-line streaming because it has good quality and small size. So the first you need to do is find FLV video or convert your video to FLV format.
2. A beautiful player, if you just embed a video on your website but your clients can not control it themselves, it also can not keep you clients. With a beautiful player, you can make your video more attractive and give your clients more choice.
3. A webpage which embedded a video. If you know how to make webpage and how to embed video on it, that will be simple. But if you don’t know you also can get one with some software.
4. Moyea Flash Video MX Pro. This application can provide all the above things to you.
What Moyea Flash Video MX Pro can provide you?
1. It can easily convert video and DVD to Flash, FLV encoded by Flash 8 with alpha, AVC/H.264, Flash 8, and Sorenson Spark video codecs, together with dynamic video compression and audio settings!
2. It can generate a SWF file, which is the FLV player. Or embed the FLV into the SWF.
3. It can generate a HTML file; you can use it as a webpage directly or use its codes.
How to use Flash Video MX Pro to do these things?
Let us take an AVI file for example.
Steps:
1. Open Flash Video MX Pro, and import the video in the program.
Under Edit", you can trim a video clip, crop a video area.
Under Effect", you can adjust the video effects, like contrast, brightness, etc.
Under Watermark", you can add a text and image watermark to your video.
Under Snapshot", you can capture a random image from the video.
You can see the effects in the following picture.
Click Next" to continue.
2. In Export", check Generate Flash", and click Next" to continue.
Here you can embed the video in SWF, but if you want to get the HTML file you need to choose Generate HTML file.
3. Under Player skin, choose your Flash Player skin from the categories: Classic, Opaque, Translucent, and Transparent.
Here you see you have many beautiful player skins to choose. And you also can add preloader and special effects.
4. Under Profile, select a Player profile in the drop list, or custom a profile and save it for later use by clicking "Save".
5. Click Start to launch the conversion
Wait a few minutes; you can get your .flv file, .swf file and .html file.
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At last, upload the generated SWF and FLV files in the same folder together with this page. And you can enjoy it on your webpage now!
Posted in: Webmaster-SEO Internet Topic| Tags: FLV Player Website