Using BPM And SOA To Maximum Business Value

1. The adoption of BPEL within mainstream software products. Through 2004-05, the suppliers selling new middleware products aimed at customers pursuing SOA initiatives started to offer […] multi-step logic flows spanning multiple external services engines [and] implemented a standard called Business Process Execution Language (BPEL),  This overloaded use of “Business Process” terminology caused many commentators to blend and confuse the topics of SOA and BPM.

2. Software suppliers with products that appealed to technology buyers, looking for ways to sell to business leaders. Branding their new technology capabilities as “BPM” was seen as a great way to [sell to business users in addition to traditional technology buyers].

3. BPM technology products making use of Web services. At the same time, a group of startup software suppliers was selling a new type of software platform built specially for BPM initiatives, which came to be known as the Business Process Management System (BPMS)[…] Interest in SOA was spreading rapidly [and] It made sense for these vendors to piggy-back on the new Web services protocols as a way to make their products “open” for customers to integrate new automated processes with existing back-end applications, systems and data sources.