How to Create Content That Leads To Sales
By Jimmy D. Brown of "Affiliatenaire"
.........................
While that make aid in rankings, is it really going to do
any good once someone sees the site listed and makes a visit?
Probably not.
What every affiliate needs to learn is simple -
** CONTENT IS KING ***
It's content that leads to sales, not a strategically
designed website that search engines temporarily find meets
their ranking criteria.
So, let's talk about that.
There must be a reason why some content is very good and
some content is very bad; why some information is so
enthralling that you can't stop reading while other
information is the cure for a sleepless night; why some
words cause you to frantically take notes and some words
cause you to take a break.
There must be a reason.
There is.
And that reason is this -
Quality writers approach content creation as a craft.
To be sure, some writers are just naturally gifted. They
swing words like Tiger Woods swings a 5-iron. They can
spot a good paragraph like Warren Buffet spots good
investments. They write like Tom Hanks acts. Even though
they practice their art form, it comes easy to them.
Then, there are those that swing words like Jimmy D. Brown
swings a 5-iron. Paragraphs are like Black Tuesday. Their
writing is the equivalent of the acting in a kindergarten
cantata ... and they aren't nearly as cute and lovable as
those 5 year olds. Content creation is a struggle.
The good news is this: by focusing on two key components
all writers can create the kind of content that generates
interest and demand.
Whether you're writing ezine articles or paid products
or anything in between, there are two components that
you need to develop in writing your content.
Before I explain how to weave both of these components
into your content, let me first explain the reality of
why these components are necessary in the first place.
People read for two basic reasons -
1. They want to be ENTERTAINED. Many people read because
they enjoy a good story. They settle into their favorite
chair and John Grisham whisks them off to the courtroom
for a legal adventure or Sue Grafton captivates their
mind in a "whodunit" or Nicholas Sparks unlocks the
emotions with a love story. Or, maybe they head to the
bathroom with a copy of National Enquirer to read about
a three-headed alien who's been dating Lindsay Lohan,
whatever, they read to be entertained.
2. They want to be EDUCATED. There are other times when
people read because they want to learn something. That
drain beneath the kitchen sink is leaking again; a dormant
website needs traffic; mom is coming to her house for
Thanksgiving. Whether it's a do-it-yourselfer looking
to improve his home or an internet marketing looking to
drive visitors to her site or a young wife looking to
impress her mom with a mouth-watering turkey, people
read to be educated.
So, those are the two basic reasons why people read.
There will now be a test. Close your books. Put away your
notes. No talking or looking at anyone else's paper.
What are the two reasons why people read? (No peeking!)
If you said "to be entertained" and "to be educated" then
you get to continue. If you said anything else, it's time for
an XBox 360 break or a stiff cup of java or whatever it is you
do to get your mind in gear. :-)
People read to be entertained and/or educated. And when it
comes to the art of sharing information as a part of your
business, including BOTH parts are important.
Listen to me carefully. This is the "ultimate" mastery of
your craft -
To teach readers something desirable to them in a way that
they find enjoyable.
That's the goal. Put a great big bull's eye right there.
And fire away.
So, let's talk about some specific practices for each of
these two components. How can you make your content
entertaining? How can you make it educational?
Content Component #1: Entertain. There are many, many ways
to make your writing a form of entertainment. Briefly, let
me point you towards 6 methods of engaging your reader and
making the consumption of your content an enjoyable
experience for her...
* Analogies. A great way to keep your content flowing is to
use a few analogies. That is, you compare one item to another
item. Sure, I could have said earlier "writing is easier
for some than others". But, with just a few extra words
I instead said, "They swing words like Tiger Woods swings
a 5-iron. They can spot a good paragraph like Warren
Buffet spots good investments. They write like Tom Hanks
acts. Even though they practice their art form, it comes
easy to them." Honestly, which is a better read?
* Humor. A little chuckle goes a long way when it comes to
the enjoyment factor of reading. Most everyone likes to
laugh. (My apologies to those of you who don't enjoy
laughing. You may skip this and go immediately to the
section marked "Don't Have A Sense Of Humor"). Earlier,
I built upon the analogy of Tiger Woods by comedically
adding, "They swing words like Jimmy D. Brown swings a
5-iron." By affording them the opportunity, you naturally
make the reading experience more enjoyable. Does this mean
you should make every attempt to be Jay Leno? Of course not.
It just means when you have a chance to say something in a
funny way do it. Don't use too much humor and stay away
from offensive humor, but by all means insert light-hearted
fun when applicable.
* Acronyms. Another idea is to organize your content by
using an "acronym". I've used many in the past: "How To
Keep Affiliates A.C.T.I.V.E. In Your Program", "How To
S.E.T.U.P. A Web Site" and "How To I.M.P.R.O.V.E. Your
Writing" are just a few. In these instances, the words
"Active", "Setup" and "Improve" were used to reveal the
various parts of the content. Not only do people love
them (I've always gotten great feedback), but it also
allows you to have something original that is uniquely yours.
* Storytelling. In a recent paid report I wrote, I opened with
a story about me selling Grit newspaper back in the early
1980's and I tied it into the fact that this was an early
form of the modern affiliate program model. A good story
always engages the reader. Especially when it is relevant
to the point being made. Keep them short (don't launch into
the great American novel - this isn't Hemingway for crying
out loud!) and lively and they'll only enhance your writing.
* Editorials. Opinions are like noses ... everyone has one.
So, why not share yours? To be sure, you may want to steer
clear of any controversies that might damage your reputation
and business, but don't be afraid to get personal when you
write. Many times I've mentioned my faith in Jesus Christ
in my content. I've jumped up on my soapbox and preached
about using integrity in your business dealings. I've gave
my thoughts on a variety of issues that were relevant to
what I was writing. And, you know what, it always gets the
reader more involved in the process of consuming information.
Either they agree or disagree (sometimes strongly) with
what I'm saying, but they continue reading because editorials
are interesting. Share your thoughts.
* Revelations. A simple way to get someone reading deeper
into your content is to make a statement of something you'll
be sharing later int he content. It's so easy to do. If
you read back to something I wrote earlier in this article,
you'd find this statement: "Before I explain how to weave
both of these components into your content, let me first
explain the reality of why these components are necessary
in the first place." Do you see how that works? I set the
table for what I'd be revealing shortly. I whet your
appetite. Consciously or (more likely) subconsciously, you
got the point that something desirable was coming later
in the article. This isn't a new concept. Think about every
newscast you've ever watched: "Coming up later in the hour,
we'll show you how..." and "Up next we'll share..." Building
interest breeds enjoyment -- especially when you deliver
the goods later in the content.
So, those are just a few ways you can "entertain" your readers
and to make the consumption of content you an enjoyable experience.
But what about the other components? How do you
Let's take a look.
Content Component #2: Educate. Certainly writers of all shapes
and sizes know that the essence of "educating" a reader is to
In the interpretation of the matter can be clearly understandable way.
That's a given, right?
There are many ways of course we can effectively do this. There
is not a standard formula that all content must keep
order to get it right. However, I do believe that there are
three basic parts that should be included in virtually every
piece of content written as far as those involved in selling
information.
* Action Steps . If someone is intent on learning a process,
they want to know the necessary steps involved in completing
it. For example: If I want to learn how bake a cake, I don't
want a list of ingredients with the instructions "Mix these
together". I want a detailed, chronological list of what to
do, step-by-step. Certainly, not all content is a "tutorial"
(The very lesson you're reading isn't in step-by-step format)
but, when applicable, always explain things in chronological,
reasonable steps. Preferably, in 9 steps or less to avoid the
This process occurs is extremely difficult to complete.
* Brainstorming. Two of your favorite words as a writer should
be, "For example". The missing element of most information
products and associated content that I've read is the use
In the "instance" and "thinking." Most people are now some information
and then leave it to the reader to figure out how to apply
that information for their own use. That's usually not a good
thing. Instead, it's important to provide as many different
examples, case studies, ideas, etc. as possible to give the
Readers are suggested to achieve what is a good idea.
For example (Hmmm, bet ya didn't see that coming, huh?): I
could have simply said, "You need to entertain your readers"
and "You need to educate your readers" and left it at that.
Instead, I've been giving examples and ideas for doing each
of these things. More than just information, readers crave
application. They want to see the content in action; they
want to see how they can use it themselves.
* Tips. Everything you write should have tips included.
Everything. Tips come in many shapes and sizes: keys, tactics,
techniques, ways, methods, options. As many of these as you
can include in your writing, the better. All it takes is
for one good idea that you've shared to satisfy the reader.
If you share 10 ways to do XYZ and number 7 clicks with the
reader, they'll love you. It doesn't matter what else you
write in the content, they are happy because they learned
something useful. Tips are the information publisher's best
friend. A veteran might read your material and already
know 99% of what you've written, but that one tip on
page 47 just floored them and they are esctatic. Share as
many different tips as you can. Your readers will thank
you later. Well, the grateful ones will.
So, there you have it, the two key components of your content.
Don't forget the goal with these:
To teach readers something desirable to them in a way that
they find enjoyable.
When you begin to build THAT kind of content into your websites
and blogs, you'll have a site that will do more than impress
the search engines, it will impress those who arrive at your
site and take a look around.
Never forget this truth:? search engines don't buy what you're
selling.? People do.
.........................
Jimmy D. Brown is the author of "Affiliatenaire", teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week.? Discover how you can get cash in
the bank without a website, experience or even an idea!
Visit http://januszek13.affnaire.hop.clickbank.net
How to Create Content That Leads To Sales
While that make aid in rankings, is it really going to do
any good once someone sees the site listed and makes a visit?
Probably not.
What every affiliate needs to learn is simple -
** CONTENT IS KING ***
It's content that leads to sales, not a strategically
designed website that search engines temporarily find meets
their ranking criteria.
So, let's talk about that.
There must be a reason why some content is very good and
some content is very bad; why some information is so
enthralling that you can't stop reading while other
information is the cure for a sleepless night; why some
words cause you to frantically take notes and some words
cause you to take a break.
There must be a reason.
There is.
And that reason is this -
Quality writers approach content creation as a craft.
To be sure, some writers are just naturally gifted. They
swing words like Tiger Woods swings a 5-iron. They can
spot a good paragraph like Warren Buffet spots good
investments. They write like Tom Hanks acts. Even though
they practice their art form, it comes easy to them.
Then, there are those that swing words like Jimmy D. Brown
swings a 5-iron. Paragraphs are like Black Tuesday. Their
writing is the equivalent of the acting in a kindergarten
cantata ... and they aren't nearly as cute and lovable as
those 5 year olds. Content creation is a struggle.
The good news is this: by focusing on two key components
all writers can create the kind of content that generates
interest and demand.
Whether you're writing ezine articles or paid products
or anything in between, there are two components that
you need to develop in writing your content.
Before I explain how to weave both of these components
into your content, let me first explain the reality of
why these components are necessary in the first place.
People read for two basic reasons -
1. They want to be ENTERTAINED. Many people read because
they enjoy a good story. They settle into their favorite
chair and John Grisham whisks them off to the courtroom
for a legal adventure or Sue Grafton captivates their
mind in a "whodunit" or Nicholas Sparks unlocks the
emotions with a love story. Or, maybe they head to the
bathroom with a copy of National Enquirer to read about
a three-headed alien who's been dating Lindsay Lohan,
whatever, they read to be entertained.
2. They want to be EDUCATED. There are other times when
people read because they want to learn something. That
drain beneath the kitchen sink is leaking again; a dormant
website needs traffic; mom is coming to her house for
Thanksgiving. Whether it's a do-it-yourselfer looking
to improve his home or an internet marketing looking to
drive visitors to her site or a young wife looking to
impress her mom with a mouth-watering turkey, people
read to be educated.
So, those are the two basic reasons why people read.
There will now be a test. Close your books. Put away your
notes. No talking or looking at anyone else's paper.
What are the two reasons why people read? (No peeking!)
If you said "to be entertained" and "to be educated" then
you get to continue. If you said anything else, it's time for
an XBox 360 break or a stiff cup of java or whatever it is you
do to get your mind in gear. :-)
People read to be entertained and/or educated. And when it
comes to the art of sharing information as a part of your
business, including BOTH parts are important.
Listen to me carefully. This is the "ultimate" mastery of
your craft -
To teach readers something desirable to them in a way that
they find enjoyable.
That's the goal. Put a great big bull's eye right there.
And fire away.
So, let's talk about some specific practices for each of
these two components. How can you make your content
entertaining? How can you make it educational?
Content Component #1: Entertain. There are many, many ways
to make your writing a form of entertainment. Briefly, let
me point you towards 6 methods of engaging your reader and
making the consumption of your content an enjoyable
experience for her...
* Analogies. A great way to keep your content flowing is to
use a few analogies. That is, you compare one item to another
item. Sure, I could have said earlier "writing is easier
for some than others". But, with just a few extra words
I instead said, "They swing words like Tiger Woods swings
a 5-iron. They can spot a good paragraph like Warren
Buffet spots good investments. They write like Tom Hanks
acts. Even though they practice their art form, it comes
easy to them." Honestly, which is a better read?
* Humor. A little chuckle goes a long way when it comes to
the enjoyment factor of reading. Most everyone likes to
laugh. (My apologies to those of you who don't enjoy
laughing. You may skip this and go immediately to the
section marked "Don't Have A Sense Of Humor"). Earlier,
I built upon the analogy of Tiger Woods by comedically
adding, "They swing words like Jimmy D. Brown swings a
5-iron." By affording them the opportunity, you naturally
make the reading experience more enjoyable. Does this mean
you should make every attempt to be Jay Leno? Of course not.
It just means when you have a chance to say something in a
funny way do it. Don't use too much humor and stay away
from offensive humor, but by all means insert light-hearted
fun when applicable.
* Acronyms. Another idea is to organize your content by
using an "acronym". I've used many in the past: "How To
Keep Affiliates A.C.T.I.V.E. In Your Program", "How To
S.E.T.U.P. A Web Site" and "How To I.M.P.R.O.V.E. Your
Writing" are just a few. In these instances, the words
"Active", "Setup" and "Improve" were used to reveal the
various parts of the content. Not only do people love
them (I've always gotten great feedback), but it also
allows you to have something original that is uniquely yours.
* Storytelling. In a recent paid report I wrote, I opened with
a story about me selling Grit newspaper back in the early
1980's and I tied it into the fact that this was an early
form of the modern affiliate program model. A good story
always engages the reader. Especially when it is relevant
to the point being made. Keep them short (don't launch into
the great American novel - this isn't Hemingway for crying
out loud!) and lively and they'll only enhance your writing.
* Editorials. Opinions are like noses ... everyone has one.
So, why not share yours? To be sure, you may want to steer
clear of any controversies that might damage your reputation
and business, but don't be afraid to get personal when you
write. Many times I've mentioned my faith in Jesus Christ
in my content. I've jumped up on my soapbox and preached
about using integrity in your business dealings. I've gave
my thoughts on a variety of issues that were relevant to
what I was writing. And, you know what, it always gets the
reader more involved in the process of consuming information.
Either they agree or disagree (sometimes strongly) with
what I'm saying, but they continue reading because editorials
are interesting. Share your thoughts.
* Revelations. A simple way to get someone reading deeper
into your content is to make a statement of something you'll
be sharing later int he content. It's so easy to do. If
you read back to something I wrote earlier in this article,
you'd find this statement: "Before I explain how to weave
both of these components into your content, let me first
explain the reality of why these components are necessary
in the first place." Do you see how that works? I set the
table for what I'd be revealing shortly. I whet your
appetite. Consciously or (more likely) subconsciously, you
got the point that something desirable was coming later
in the article. This isn't a new concept. Think about every
newscast you've ever watched: "Coming up later in the hour,
we'll show you how..." and "Up next we'll share..." Building
interest breeds enjoyment -- especially when you deliver
the goods later in the content.
So, those are just a few ways you can "entertain" your readers
Keep your content consumption a pleasant experience.
But what about the other ingredients and how
Let's take a look.
Content Component #2: Educate. Certainly writers of all shapes
and sizes know that the essence of "educating" a reader is to
to the subject in a way that can be clearly understood.
That's a given, right?
And to do this effectively there are certainly many ways. There
The standardized formula, you need not comply with all the content
order to get it right. However, I do believe that there are
three basic parts that should be included in virtually every
piece of content written as far as those involved in selling
information.
* Action Steps . If someone is intent on learning a process,
they want to know the necessary steps involved in completing
it. For example: If I want to learn how bake a cake, I don't
want a list of ingredients with the instructions "Mix these
together". I want a detailed, chronological list of what to
do, step-by-step. Certainly, not all content is a "tutorial"
(The very lesson you're reading isn't in step-by-step format)
but, when applicable, always explain things in chronological,
reasonable steps. Preferably, in 9 steps or less to avoid the
This process occurs is extremely difficult to complete.
* Brainstorming. Two of your favorite words as a writer should
be, "For example". The missing element of most information
products and associated content that I've read is the use
In the "instance" and "thinking." Most people are now some information
and then leave it to the reader to figure out how to apply
that information for their own use. That's usually not a good
thing. Instead, it's important to provide as many different
examples, case studies, ideas, etc. as possible to give the
Readers are suggested to achieve what is a good idea.
For example (Hmmm, bet ya didn't see that coming, huh?): I
could have simply said, "You need to entertain your readers"
and "You need to educate your readers" and left it at that.
Instead, I've been giving examples and ideas for doing each
of these things. More than just information, readers crave
application. They want to see the content in action; they
want to see how they can use it themselves.
* Tips. Everything you write should have tips included.
Everything. Tips come in many shapes and sizes: keys, tactics,
techniques, ways, methods, options. As many of these as you
can include in your writing, the better. All it takes is
for one good idea that you've shared to satisfy the reader.
If you share 10 ways to do XYZ and number 7 clicks with the
reader, they'll love you. It doesn't matter what else you
write in the content, they are happy because they learned
something useful. Tips are the information publisher's best
friend. A veteran might read your material and already
know 99% of what you've written, but that one tip on
page 47 just floored them and they are esctatic. Share as
many different tips as you can. Your readers will thank
you later. Well, the grateful ones will.
So, there you have it, the two key components of your content.
Don't forget the goal with these:
To teach readers something desirable to them in a way that
they find enjoyable.
When you begin to build THAT kind of content into your websites
and blogs, you'll have a site that will do more than impress
the search engines, it will impress those who arrive at your
site and take a look around.
Never forget this truth:? search engines don't buy what you're
selling.? People do.
.........................
Jimmy D. Brown is the author of "Affiliatenaire", teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week.? Discover how you can get cash in
the bank without a website, experience or even an idea!
Visit http://januszek13.affnaire.hop.clickbank.net
JanuszJanulis
? 2003-2009 World Marketing Media, Inc.
Advanced Ways For Productive Website Creation
Web site rule the world, with an entity you can think of each one in this world there's Web site. The site is just a war between them successful, their is really difficult for webmasters, where the time to cope with the technological progress and maintain their Web sites and long-running time and success will always remain attractive to customers. You need to enter the war with their own creations? So let us now can feel ...
- You can create web sites by writing programs and codes in HTML, JavaScript, DHTML…. Etc. Getting too geeky? Well there are some other techniques that suit us who never like to code, namely the template way and software way for aiding development.
- When you are going to have a template packed website, you have to be careful and do some research to make the apt template to suit your needs and the targeted audience.
- When you are going to develop with software help, there are many softwares to help you out like the most popular dreamweaver. Have a thorough check of the functionalities available in each software and decide what software fits you. Also see which offers the easy updating methods, so that you can update your site in a easy way.
- In any method of development what you have to do the best is, design the layout of the page in a completely innovative and interesting way that showcases your content and ads in a nice way to the customers.
Web 2.0 and the Ajax Technology
Ajax, Web 2.0, and others are the buzz words of this century may be more than that. Web 2.0 is the so-called second-generation Internet-based services, and Ajax (Asynchronous JavaScript and XML) is in its manufacturing platform. These huge advances in usability, design and site functionality.
Let’s take a wide look. The characteristics of Web 2.0 are many. Increased user experience, wide participation, metadata, dynamic content, web standards, scalability, freedom, collective intelligence through user participation, etc. form some of it. The main purpose of Web 2.0 is to let the <a onClick="javascript:pageTracker._trackPageview('/outgoing/article_exit_link');" href="http://tutorialajax.com"> jQuery tutorial </a> users get together and cooperate and share online. It is all about user-content – like its byproducts - blogs, wikis, social bookmarking, folksonomies, podcasting, and so on. Following are the elements that go about making web 2.0.
-
Platform: This concept suggests that Web 2.0 is a foundation that needs to be built and that is not self-contained.
-
Emerging: It is supposed to be the second generation internet and is a rapidly evolving platform.
-
Network: There is no one-man-show here. This is built on a global network. This is not limited to any particular device also.
-
Creation & Users: Web 2.0 corrodes all borders and has a high gravity. Any user can involve in the creation process. Rather than mere participation, it’s the creation aspect that makes Web 2.0 distinct.
-
Get-together: It enables users and communities to get together in the creation process like never before.
Now let’s take a look at what builds Web 2.0. It is Ajax. If you are a Gmail user you have experienced Ajax. It is a programming language that enables the dynamic and asynchronous behavior on web without having to refresh the browser pages. Thus you can save on bandwidth and make web more efficient.
Ajax is built on JavaScript in XML, HTML, and CSS. JavaScript sufficient knowledge can help you to master Ajax, because it uses JavaScript as a client-side programming languages. This is how the
Unluckily, detailed tutorials on learning Ajax are few. Plus, the XMLHttpRequest number of JavaScript used is tough for beginners. Anyhow JavaScript libraries offer many easier ways. JQuery, YUI, Rico, etc. are examples which support Ajax and enable the easy building of web applications. Prototype is another JavaScript library that makes JavaScript fun. Take advantage of such libraries and frameworks and learn Ajax. Or to go on the hard route, you can get the help of the tutorials and master it.
With Ajax, you can maximize the quality, large stretches. Ajax has to stay. It is not a new language, but it reconstructs
Web 2.0 and Ajax never cease to amaze us. Web 2.0 allows us to collect information from every corner of the world and ability to personalize to meet even a single user to
Posted in: javascript tutorial| Tags: Network ajax Javascript web user platform quot creation rsquo participation
So You Want to Be Your Own Webmaster?
Once a site is created, it is the job of the webmaster to maintain the site so that it remains a valuable resource. The project site maintenance is more common than the area of development and creation, but it is very important and often overlooked.
Some Website Maintenance Activities and Updates Include:
- Text edits - schedules, calendars, seminars, training, events, sales, client testimonials, case studies/success stories, press releases and news stories
- Continuation of search engine optimization - links back, meta data, site maps
- Design and creation of sales announcements/promotions
- Design and creation of client newsletters
- Check website for browser compatibility and link integrity
- Update, change, or create information contained on databases
- Redesign pages or sections to improve the look and feel of the website
- Creation of entirely new pages or sections as the website grows or changes
- Reorganizing site structure for ease of future website maintenance and growth
A webmaster's job is tricky.? Besides all the chores listed above, webmasters also monitor how many people visit the site, how visitors enter the site, how long they stay on each page they visit, and which links they use.? This monitoring helps business in many ways.? The information that is gathered can be essential to improving the website and the entire marketing approach of the business.
Before rolling up your sleeves and dive into the world of technology you please familiarize yourself with the proper Webmaster Job Description:
- 2+ years of experience with HTML 3.2/4.0 at the tag level, no WYSIWYG is required.
- 2+ years of DHTML, COM and client-side JavaScript programming experience is also required.
- 2+ years thorough knowledge of browser compatibility issues for all platforms/major browsers.
- 2+ years of Microsoft server-side VBScript and ASP development experience.
- 2+ years conversion of existing images (TIFF, BMP, PSD) for online use (JPG, GIF) using Adobe ImageReady and Photoshop is a must.
Although many people are successful in learning the technologies required and use them to maintain their own website, most people hire a professional. With many years experience who can do things on your website that did not even know could be done.
Brought to you by: Vertigoclimb Online
Posted in: dhtml| Tags: Webmaster Website job experience client design site development maintenance creation