SEO in a Nutshell-part Two

By: Michael Rock
Research Current Web Site
Keyword Research
Analyze CurrentWeb SiteLinking
Analyze Competition
Link Building
Create Web Site
Set up Web Statistics
Monitor and Upkeep

Analyze Competition
To get ahead in the ranking and increased exposure should consider the competition you have. How to obtain the classification and how to achieve a high number of site visitors? This can be done by considering the following website of a competitor.

• Their current rankings andwhat search terms they rank for.


• Web Site structure andnavigability




• Use of flash, DHTML,JavaScript


• Navigation structure


• CSS based or not


• Page Load Speed


• Etc.




• Who links to them




• Directories


• Search Engines


• Social Bookmarks


• Authoritive Sites


• Etc.




• How do they link to them




• Image or text


• Link anchor textanalysis


• Proximity, prominence,and density of links

Link Building
A link building campaign should be started, that one way to focus on generating links to your site that multiplies on its own. Mutual partners should also be taken into consideration if they are valuable enough. This is a short list of some of the things that are done in order to achieve this.

• Directory Submissions


• Search Engine Submissions


• Creating one-way links


• Reciprocal linking campaignstarted with authoritive sites only


• Article Posting


• Forum Signatures


• Press Releases


• Linkable content


• Viral content that peoplewill want to link to




• News


• Weather


• RSS Feeds


• Etc.

Create Web Site
After you have all the information you need from doing the above you can start creating or modifying your web site with these factors in mind.

• Fast Web Page Load Speed


• Easy Navigation


• Attractive Design


• Search Engine FriendlyNavigation for spidering


• Easy to Understand


• Content enhanced for thesearch engines


• Content entices visitors tofollow through to meet your goals


• Limited use of DHTML,JavaScript, Flash, Frames, and other factors that limit the searchengines.


• Proper use of source codetags to meet guidelines and not risk being penalized or banned.


• Proper meta tag usage


• Submit Google sitemap forexamination

Set up Web Statistics
Generated by your site and until you can your website visitor traffic closely to determine ways to improve your site set by Monitor. . .

• Creating a Google AnalyticAccount or


• Using a Web AnalyticsSoftware


• Reporting and Analyzing theresults


• Watching your rankings


• Watching your links


• Seeing what pages are popular


• Finding out where yourvisitors are coming from


• See if they return to yourweb site or if they just visit it once


• Set up goals and monitor theresults


• What your visitors use toview your web site


• What country are they from(Make site bilingual?)


• Tweaking campaign as deemednecessary

Monitor and Upkeep
After examining the statistics of your website and conduct visitors will know how to tweak your web site to better performance by applying any changes. . .

• Fixing potential navigationproblems


• Fixing or deleting unpopularpages


• Enhancing areas of the website that are popular


• Learning what your visitorswant and giving it to them


• Examining the rankings andresearching if necessary


• Examining the linking andimproving in needed areas


• Providing better access toyour niche visitors


• Monitoring site uptime andcomparing it to other web sites


• Seeing how your visitorsaccess your web site and adjust accordingly




• Connection Speed


• Browsers Used


• Screen Resolution


• Etc.

Of course many more details and advice could have added to the article, but it would be in book form, instead of "brief." With experience you can tell what methods work best for the type of sites, because what applies to one type of the web site is not the case in all other sites.
Until the next article, have a great day!
(This full article can be found here: http://webrankingconsultants.com/SEO-info/SEO-articles/all-search-engines/SEO-in-a-nutshell.html)
Michael Rock
Web Site Design Service
Search Engine Optimization Firm

Posted in: dhtml| Tags: web search site structure current analyze competition building link etc

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