Effective Business Communication for a Healthy Business

Written or oral, BC should be logically structured and targeted at the right audience. It should have a proper start and flow. A speech, email or a letter, all need to be addressed to the right person(s) in the right way(s). If the business partner needs to be addressed through a video conferencing, you can�t just make it with a long distance call. Every communication mode serves a different purpose. Video conferencing is one-to-all, telephoning is just one-to-one. Similarly, if an email needs to reach the marketing head, you cannot just send it to the executive and assume him to inform his supervisor. She opines that when you start a communication, you need to see that it finishes well.

She continues to say about written communication, that it is more effective and permanent and is advisable to use freely for both internal and external business processes. Emails, reports, bulletins, memo, manuals, etc., are to be circulated timely and with accurate precision. Anything in written form should be such that it leaves the other party with no unanswered queries. All-in-all, it should be an impactful and persuasive written piece.

Oral communication is an integral part of the modern business communication. These skills are effectively used in meetings, presentations, tele-communication, video-communication and formal and informal conversations. Spoken communication is riskier in the terms that you need to be very specific of what you say and might even sometimes have to think on your feet.