Getting your pages ranked in the major engines
For years now Search engine marketing has taken on many forms and has evolved into what we know it today. But one thing that has stayed the same is the fact that content is still king, no matter what industry you reside in. Writing relevant original high quality content allows for Google to crawl, index, and rank your pages quicker than ever which is just what you want. So how do you go about this process?
It’s not enough just to be building links in the search engines all day long. There needs to be something else to your game, and this is where strategy comes into play. Google is essentially a library full of websites, and when you go to the library, you expect to be given the most relevant and appropriate items that the library has to offer. Websites, like books, are full of useful content in one way or another. When embarking on an SEO campaign, the element of a website that will get you noticed more than anything is your content. If you are able to create relevant content for your website, you put yourself in good stead for when trying to index and rank your pages in the search engines. These can be in the form of articles, press releases, tutorials, or any textual content that will help give your site more coverage. Once this content has been created, you can go ahead and syndicate (submit) articles and press releases, which will generate links back to the site. To speed up the process, it is advisable to ping these new pages and inform the engines about what you have created. It is also good practice to update both the html and xml sitemap to further increase the chance of crawl. A feature which is becoming more and more popular is social bookmarking where people can look at a page, and if they think it is worthwhile, will bookmark the page. Google gives points to pages that have been bookmarked, and can increase positions in the engines when this has been done.
So there is plenty to be getting on with, and a Search engine optimisers work is never really done, it just extends itself further and further.
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Posted in: xml tutorial| Tags: Marketing Website Google search site engine library content index pressBest Colors for Web Designing
Web Color
There are many web design tutorials that cover Web color in detailed scientific terms. However, for our objectives, let's briefly discuss Web color and how it will be used in the Web portfolio. You will need to develop a color scheme for your Web portfolio pages. This means that you will designate colors for your page background, the type used on the page and any other static elements that reside in the page. There are two types of color that can be used in Web graphics. The colors can be associated with the Web graphic file formats we just mentioned: GIF and JPG.
GIF
GIF files use index color. Index color consists of 216 common colors found on all computer monitors and within all Web browsers. These common colors reside in a Web palette. The Web palette of colors is available in Macromedia Fireworks and Adobe Photoshop so they can be used in design of Web screens without variance of color when the pages are on the Internet. Also, the Web palette is the standard color palette in Macromedia Dreamweaver and Macromedia Flash. This allows us to achieve consistent color across Web applications and Web browsers.
We use Web colors for:
Web text/HTML text
Web page backgrounds
Web page colors used for table or layer backgrounds
Web links
GIF files
JPG
JPG files use red, green, and blue (RGB) for graphical color. RGB color is also known as full color. Full color items include bitmap graphics or photographs. We want to utilize photographs as much as we can within a Web portfolio to add to the visual rhetoric and the narrative that we are trying to present. Extensive use of photographs, especially their manipulation in programs such as Adobe Photoshop, require a brief description of the RGB color model. RGB color is known as additive color because of all colors, red green, and blue were added together at their full intensity that would create pure white. The mixtures of the relative strengths of these colors, "create the millions of colors computer monitors can show" (Kimball, 2003, p. 95). The strength of these colors is set in from zero to 255 with zero being the least intensity and 255 being the highest intensity. When red, green and blue are combined at zero intensity the result is black. At full strength, high intensity, where the values are set at 255, 255, 255, the result is pure white. To remember this, here is a simple metaphor. Think of the red, green, and blue as light switches. Each light switch using a slider has a range of zero to 255. When all the white switches are set at zero the room is dark. What all the light switches are set to 255, the room is lit at full intensity. Once you begin to use image-editing applications such as Adobe Photoshop and Macromedia fireworks, you begin to explore computer color within your graphics and photographs. When discussing color usage, full color or RGB color is present in photographic JPG files and other created artwork. Full color images should not be saved as GIF files because of the limited number of colors. By having limited colors, the full color image will represent the true colors using the existing Web palette of 216 colors.
This creates a poor, dithering and ugly picture. Therefore, it is very important to use the correct format for each specific artwork. When converting print images on the Web, it is important that you are using the CMYK color model for everything, including graphics. The CMYK model is not a monitor friendly space. The CMYK to CMYK graphics can not see on the Internet. You can be represented only by the RGB color model, or the network (re)-color model. Here are the rules for the Web color:
Full color images (RGB palette) and photos are saved as JPG.
Flat graphics (Web 216 palette) with limited color are saved as GIF files.
For Page backgrounds use the Web safe palette (Web 216 palette) in all computer graphics, multimedia, and Web development applications. Now, let's discuss Web page and graphic size.
Size
The sites measured in pixel. Pixels are the unit on display. A website can literally be any size. Pilot sites usually fit a few sizes:
W × H
600 × 800
640 × 480 (Dreamweaver default)
1024 × 768
550 × 400 (Flash default)
The default page size of network applications provide a friendly and listed earlier is a great starting point. You may use a pop-up window is small, custom sizes. The page size of the choice is yours. Please keep in mind that the use of web space, the actual content and effective so that at the appropriate distance, is the user's navigation patterns. Web page size affects the way around the mobile user and network traffic websites. One rule: all the main screen, choose a size and stick to it.
Consistency in page size r should be used on each level of the Web portfolio design flowchart. You will need to understand size in the image editing application when you develop screens and Web graphics. We must keep our graphics within the page size guidelines otherwise they will over extend the Web browser and the user will need to scroll to see them. That is not a good thing and will definitely turn off the user. When you are looking at Web screens and graphics in an image editing application such as Macromedia Fireworks or Adobe Photoshop, you can see the exact size the image will occupy on a monitor when the view is set to 100 percent.
This is the HTML Web pages which look like before you pass through the process of making the page, you can get an accurate view. This is useful for design and manufacturing. You can eliminate the guess work when developing this page. Size depends on the resolution. Resolution, let's talk about next.
A Brief Look And Overview Of SEO Techniques
In recent years, search engine optimization (SEO), were needed and more and more, though thinking much more about themselves than most people. Used with the new development tools to be sites that are on Java, Flash and images difficult to obtain, it is important, something that can read the search engines. If the content is not by the search engines then they can not index to be read, and if your site does not get indexed then it will not be found, if people do not search on Google, Yahoo, MSN, or somewhere else. This short tutorial will outline what SEO is, how it works, and some unethical SEO methods that you should avoid.
What is SEO?
SEO is a way of analyzing your site and modifying it to allow search engines to read and index it more easily. SEO is all about maintaining and building websites that get ranked highly on the major search engines.
You see, when people use a search engine, they generally don't look beyond the top 20 or so results. If you want to make any money from your website, you need to get ranked in the top 20 out of potentially hundreds of websites.
How Does SEO Work?
Search engines get a huge database with information from each site. Most search engines to gather information that is not listed on their results pages, but it is borne in mind when it comes to the decision of these results, rankings
It is very important that you encourage the search engines to rank your website in a high position, and you can do this through the keywords that you use on your website, as well as when you submit it. If the keywords you use in your submission tool don't match the ones on your site then you could harm your rankings - be sure to have all the keywords you want to use on the website itself before you submit it.
Most websites don't focus on their topic well, and so keyword lists containing 50 or more phrases per page are recommended. By focusing some of the pages of your site on keywords, you will score higher with the search engines.
Free Search Engines.
The major search engines on the Internet are still free, and it's not hard to take advantage of this free advertising - you can do it in as little as an hour.
There are several companies that provide free SEO tools, or you can pay a professional to take care of it for you. Looking around on the web will turn up all sorts of useful resources.
What is Unethical SEO?
Unethical search engine optimization techniques can be unlawful, unscrupulous, or just in bad taste. You'd be surprised how many people use these methods. A lot of what is now called unethical SEO used to be accepted, until people went overboard and it started to have a negative affect on the web as a whole.
Keyword stuffing is when your site consists of long lists of keywords and nothing else. Don't do it. There are ways to put keywords and phrases on your site without running the risk of getting banned.
You may have seen 'invisible text' if you've been selecting the text on a page and found words that are the same color as the background. This text is often lists of keywords put there in the hope of fooling search engine spiders while hiding the words from visitors. This is considered unethical, and you shouldn't do it.
Doorway pages are pages that are not designed to see the real person - it is purely a search engine and spider, and you try to, I have to trick them into indexing the website in a higher position you. This is a taboo and should be avoided.
Even though unethical SEO is tempting, and does work, you shouldn't do it - not only is it annoying to users, but it's likely to get you banned from the search engines sooner or later. You sites' search engine rankings just aren't worth the risk. Use efficient SEO techniques to get your site ranked higher, and stay away from anything that even looks like unethical SEO.
SEO is a set of techniques used in order to attract visitors or prospective customers to your website, and the goal of a search engine is to provide high quality content to the users of the Internet. These two objectives are not in opposition, if you do SEO the way it should be done.
Posted in: java tutorial| Tags: SEO Website Information search look site engine overview index briefGetting Indexed, back to basics
Unfortunately simply submitting your web site to search engines will not drive traffic to your site. Url submission is an integral part of any effective search engine optimising strategy but you must also achieve good search positions for anyone to find your listing. Getting your site listed in the first ten results for a specific keyword is as much art as a science. Anyone can get to number 1 on a unique word or trade name, but on a generic key phrase, it's much trickier. Search engine optimising can be difficult and confusing, but once you are aware of the key search engine optimisation techniques, time and persistence can yield a hugely gratifying reward if you get it right.
1. Site design considerations:
1) Do not use the Web site administrator frame is one of the biggest potential flaw search engine, does not belong to the framework of the index text. Frame is an HTML page, "framework" to other HTML pages. For example, search engines can index web pages, rather than around the main content of the navigation frame. It is usually the best, if you create a non-framework of the different versions of your site. If you must use the framework, including the label text. Another solution is to create web pages (not including frame) to the door, or an alternate behavior for the purpose of the portal to these engines can see what they are and index. Optimization of the non-frames web search engines will often get better items.
b) Try not to use dynamic URL's Dynamic pages are often ignored by search engine spiders. Dynamic urls are most common on database driven sites For example. http://www.yoursite.com/products.asp?ID=dynamic+example
It is important to create static versions of each page your want to be indexed.
℃) If there is no fully flash website search engine is fully indexed pages with Flash can be. When the spiders to follow links on the page, list the rest of the site will send the page to search engines. The best way to resolve this, your site is all normal HTML page using the link on each page of the site, a standard HTML site map is to create a site map to add a link Link to.
d) Do not use image maps as the only method of navigation Search engines cannot index the code that makes up image maps. You can use image maps in your site but you should also include standard html links. As with a Flash site, create a site map that uses normal html links to every page on your site. Also add a standard HTML link on each page of you site that links to the site map.
5) Do not use JavaScript as the only way to navigate the search engine can link to non-compliance within the JavaScript, so your site will not be crawling, unless you have some form of standard HTML hyperlinks that they can follow. You should add some form of standard HTML hyperlinks on each page all of the pages, so your site will be toppled right. There is a simple way is to create a site map page uses standard HTML links, links to each page on your site. And then add a standard of each page of your site's HTML links, site map links.
2. Carefully choose your keywords
Target the wrong keywords and all your efforts will be in vain. Choose the right keywords and you'll see your traffic dramatically increase. Therefore, think long and hard about what keywords people are most likely to use when search for your site. 3. Optimise your Title Tag
The title tag of your page is an extremely important factor to consider during the optimisation of a web page for search engines. This is because many engines and directories place a high level of importance on keywords that are found in your title tag. The title tag is also what the search engines usually use for the title of your listing in the search results. Generally, we recommend that your title tag, including spaces, be between 50-80 characters long. The optimum level differs from search engine to search engine.
Tips for optimising your Meta Tags
We recommend, 1-2 of your most important keyword phrases in the title tag, look not only to list keywords. If you just list keywords you risk as a spam engine, which can ultimately lead to you one who put in the search engines blacklist. Your title tag should have your keyword phrases, while still so close to a readable sentence as possible to avoid any problems. Your title as tempting! Do not forget that even if you want to get a number 1 listing on the search engines your listing still needs something, what do the surfers can click through and visit your Web site. Since the length of the title tag might be a little long for some engines, we recommend that the tags at the start of the day if possible so that you do not cut risk of having their way. Each page of your site a unique title tag with your own keywords to the page that they are at in context.
4. Optimisation of your page content
Your page content is another very important factor in achieving better search engine listings. Your page content is the information that a visitor would read from the page. Search engines look through your pages looking for keyword phrases just like a visitor to your site.
Tip of the content of the page: We have your submission, each page is recommended that at least 200 words contain. This text, however, you must include your most important keyword phrases you need to keep a logical
5. Optimisation of your META tags
The head element contains general information (meta-information) about a document. HTML also includes a Meta element that goes inside the head element. The purpose of the Meta element is to provide meta-information about the document. Most often the Meta element is used to provide information that is relevant to browsers or search engines like describing the content of your document. Some search engines will use the name and content attributes of the Meta tag to index your pages. This meta element defines a description of your page:
This meta element defines keywords for your page:
The intention of the name and content attributes that describe the content of a page. However, since too many webmasters have used meta tags for spamming, like repeating keywords to give pages a higher rank, many major search engines are no longer with them altogether. Where they belong: The correct placement of meta tags is between the tags in your HTML forms the page. Their order does not matter, but most people usually place the description then the first meta-keywords. Days limits: We recommend that your Keywords Meta not exceed 1024 characters including spaces. We recommend that your Description Meta tag not exceed 250 characters including spaces.
Meta description tips: Make sure you accurately describe the content of your page while trying to entice visitors to click on your listing. Include 3-4 of your most important keyword phrases., particularly those used in your title tag and page copy. Try to have your most important keywords appear at the beginning of your description. This often brings better results, and will help avoid having any search engine cut off your keywords if they limit the length of your description. Meta keywords tips: Aside from what we mention in the other tips below you should only use those keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags. Any keywords phrases that you use that do not appear in your other tags or page copy are likely to not have enough prominence to help your listings for that phrase. Watch out for repeats! You want to include your most important phrases, but when doing so it can be difficult not to repeat one word many times. There in no limit, but we recommend that no one word be repeated in the keyword Meta more than 5 times. If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword Meta.
6. Optimisation of your images using "alt"
The alt attribute is used to define an "alternate text" for an image. The value of the alt attribute is an author-defined text: The "alt" attribute tells the reader what he or she is missing on a page if the browser can't load images. The browser will then display the alternate text instead of the image. It is a good practice to include the "alt" attribute for each image on a page, to improve the display and usefulness of your document for people who have text-only browsers. Although not all search engines use the Alt tab it can help your listings on some of them. We recommend on using 2-3 words for each image and using it where ever possible.
7. Optimisation of Text Hyperlinks
Search engines use complex algorithms to see if what you are linking to is something closely related to the content of your page. Some of the engines look for keywords in hyperlinks and in the surrounding text of the hyperlinks. We recommend including your most important keyword phrases in the link itself and possibly the surrounding text.
8. Optimisation of Heading Tags
Headings are defined with thetotags. defines the largest heading.defines the smallest heading. This is a heading This is a heading
HTML automatically adds an extra blank line before and after a heading. Although they are used less frequently due to new technologies, HTML heading tags can help improve your listings in the search engines also. You should include you most important keyword phrases in the heading tags on your page. Some search engines use them in the analysis of your page content.
9. Things to avoid attempting Optimisation techniques for Search Engines
You should not try to trick a search engine in any way because you risk being blacklisted by them. Excluding the Meta keyword tag, do not list you keyword one after another anywhere on the page An old trick is to try and keyword stuffing the page by using the same colour text as the page's background. Search engines can detect this and view it as spam. Submissions Limits: Some engines do not like more than a certain number of submissions per day for the same domain. If you exceed this limit, you may find your submissions for that day ignored. Do not submit the same page to any search engine more than once in any twenty-four hours.
Do not submit identical pages. You should instead give them different filename and change the title and, if possible, the content and keywords for the page. Do not use any keywords in your keywords Meta tag that do not directly relate to the content of your page. Don't use any keywords in your keywords Meta tag that do not directly relate to the content of your page.
Good luck with your search engine optimising!
Posted in: javascript tutorial| Tags: anyone web search text site engine framework html index frameFive Easy to Make Mistakes That Keep Search Engine Robots Away From Your Website
Search engine robots are very simple software programs. If the index of the robot can not find your site's content to your site immediately skip to the next link in the list. For this reason, it is very important to ensure that the search engine robots can index your page without any problem.
Here are the top 5 elements that drive search engine robots away:
Reason 1: Your robots.txt file is damaged or it contains a typo
If search engine robots misinterpret your robots.txt file, they might completely ignore your web pages.
Check your robots.txt file and make sure that you prohibit the parameters only for websites that you really do not want to be indexed.
Reason 2: Your URLs contain too many variables
Many variables in the URL search engine robots could lead to problems. If your site contains too many variables, the search engine robot will ignore your web pages.
Here's Google's official statement about web pages with many variables:
"Google indexes dynamically generated webpages, including .asp pages, .php pages, and pages with question marks in their URLs. However, these pages can cause problems for our crawler and may be ignored."
Reason 3: You use session IDs in your URLs
This is likely the more search engine duplicate content issues, the session ID of the index does not include the URL. If possible, URL please avoid the session ID. Better to use session ID cookies to store.
Reason 4: Your web pages contain too much code
Of course, your page can contain JavaScript code, CSS code, and other script code is not directly related to the content. Access and a web browser, and select your site's "View Source" or "View HTML Source."
If it is difficult for you to identify the actual content of your site, then search engines could also be difficult to analyze your pages.
Reason 5: Your website navigation causes problems
Fancy JavaScript or DHTML menus can be analyzed by most of the bots. Flash or AJAX menus are even worse when it comes to navigation website.
As mentioned above, search engine robots are very simple programs. They can follow HTML links, all other links can cause problems.
Optimized website content and good inbound links is vital for high search engines. However, better content and better relations will not help much if the search engines can index your pages.
Make sure that search engine spiders can index your web pages without problems so that your web pages can get the rankings they deserve.
Warmly,
Gary Neame
Posted in: dhtml| Tags: Software Website search engine make robots easy robot mistakes index