A Succinct Guide to Search Engine Optimisation (SEO)

Search engine optimization has become increasingly more important in today's market. How do your own SEO? If the answer is yes, but let's begin.

*** Choose the right keywords ***

Make sure your site's most popular keywords to use networks and PPC data. Try http://www.searchengineoptimising.com/keyword_generators/overture.htm generation of SEO keywords, Google Keyword Tool https: / / adwords.google.com / select / KeywordToolExternal, or WebCeo for http avilable free trial: / / www.webceo.com (diameter of 5 keywords of the limit).

Use the information gathered to assess the possible conversion ratios or the use of certain pay per click advertising to identify the best performing keywords.

*** Optimise your Site ***

1. Get inside the title, such as h1, h2, labels, and menu items your best keywords. You can also use bold on your keywords attention. Goals 1 to 3 keywords per page.
2. Make sure that there is no duplicate content. For example, http://example.com http://www.example.com go and show off your pages, but also act as separate pages? If so, add a redirect to your. File htacess redirect http://example.com to http://www.example.com.
3. Use mod_rewrite for dynamic pages to show them as static. Ensure they all have at least the title, description and keyword meta tags.
4. Ensure there is a good internal linking structure: Ensure links are visible to the source code. Do not use JavaScript. It is possible to use a combination of CCS and JavaScript to produce attractive search engine friendly menu. For example, http://www.htmldog.com/articles/suckerfish/dropdowns/example/
5. Check for and fix broken links: Try: http://validator.w3.org/checklink
6. Ensure your HTML and CSS Validates. Try: http://validator.w3.org

*** Build Links ***

Now that you have a search engine friendly site, it is all about getting links.

1. Check back links of your competitors and get your connection where you can. Yahoo provides a more comprehensive list of links from google type: www.yourcompetitorsaddress.com in the search box at http://www.yahoo.com.
2. Do whatever possible to get authority links. Link bait such as free tools, free guides or tutorials will make it easier.
3. Submit your site to web directories. A good search engine friendly list can be found at http://info.vilesilencer.com/seo-friendly-list.xls.
4. Write Articles and submit them to as many sites as possible. Don't forget to add a link to your site in the Author section.
5. Use social networking sites, blogs and forums to build links to your site.

*** Keep the Link Juice Flowing! ***

If you need to make changes to your site is always in the domain, structure or site to achieve a 301 permanent redirect, so you can make your search engine optimization without having to take the results of hard-won changes.

For an entire site: Redirect 301 / http://www.example.com
Just a folder: Redirect 301 /olddirectory http://www.example.com/newdirectory
Just a page: Redirect 301 /oldpage1.html http://www.example.com/newpage1.html