Getting Indexed, back to basics

Unfortunately simply submitting your web site to search engines will not drive traffic to your site. Url submission is an integral part of any effective search engine optimising strategy but you must also achieve good search positions for anyone to find your listing. Getting your site listed in the first ten results for a specific keyword is as much art as a science. Anyone can get to number 1 on a unique word or trade name, but on a generic key phrase, it's much trickier. Search engine optimising can be difficult and confusing, but once you are aware of the key search engine optimisation techniques, time and persistence can yield a hugely gratifying reward if you get it right.

1. Site design considerations:

1) Do not use the Web site administrator frame is one of the biggest potential flaw search engine, does not belong to the framework of the index text. Frame is an HTML page, "framework" to other HTML pages. For example, search engines can index web pages, rather than around the main content of the navigation frame. It is usually the best, if you create a non-framework of the different versions of your site. If you must use the framework, including the label text. Another solution is to create web pages (not including frame) to the door, or an alternate behavior for the purpose of the portal to these engines can see what they are and index. Optimization of the non-frames web search engines will often get better items.

b) Try not to use dynamic URL's Dynamic pages are often ignored by search engine spiders. Dynamic urls are most common on database driven sites For example. http://www.yoursite.com/products.asp?ID=dynamic+example

It is important to create static versions of each page your want to be indexed.

℃) If there is no fully flash website search engine is fully indexed pages with Flash can be. When the spiders to follow links on the page, list the rest of the site will send the page to search engines. The best way to resolve this, your site is all normal HTML page using the link on each page of the site, a standard HTML site map is to create a site map to add a link Link to.

d) Do not use image maps as the only method of navigation Search engines cannot index the code that makes up image maps. You can use image maps in your site but you should also include standard html links. As with a Flash site, create a site map that uses normal html links to every page on your site. Also add a standard HTML link on each page of you site that links to the site map.

5) Do not use JavaScript as the only way to navigate the search engine can link to non-compliance within the JavaScript, so your site will not be crawling, unless you have some form of standard HTML hyperlinks that they can follow. You should add some form of standard HTML hyperlinks on each page all of the pages, so your site will be toppled right. There is a simple way is to create a site map page uses standard HTML links, links to each page on your site. And then add a standard of each page of your site's HTML links, site map links.

2. Carefully choose your keywords

Target the wrong keywords and all your efforts will be in vain. Choose the right keywords and you'll see your traffic dramatically increase. Therefore, think long and hard about what keywords people are most likely to use when search for your site. 3. Optimise your Title Tag

The title tag of your page is an extremely important factor to consider during the optimisation of a web page for search engines. This is because many engines and directories place a high level of importance on keywords that are found in your title tag. The title tag is also what the search engines usually use for the title of your listing in the search results. Generally, we recommend that your title tag, including spaces, be between 50-80 characters long. The optimum level differs from search engine to search engine.

Tips for optimising your Meta Tags

We recommend, 1-2 of your most important keyword phrases in the title tag, look not only to list keywords. If you just list keywords you risk as a spam engine, which can ultimately lead to you one who put in the search engines blacklist. Your title tag should have your keyword phrases, while still so close to a readable sentence as possible to avoid any problems. Your title as tempting! Do not forget that even if you want to get a number 1 listing on the search engines your listing still needs something, what do the surfers can click through and visit your Web site. Since the length of the title tag might be a little long for some engines, we recommend that the tags at the start of the day if possible so that you do not cut risk of having their way. Each page of your site a unique title tag with your own keywords to the page that they are at in context.

4. Optimisation of your page content

Your page content is another very important factor in achieving better search engine listings. Your page content is the information that a visitor would read from the page. Search engines look through your pages looking for keyword phrases just like a visitor to your site.

Tip of the content of the page: We have your submission, each page is recommended that at least 200 words contain. This text, however, you must include your most important keyword phrases you need to keep a logical

5. Optimisation of your META tags

The head element contains general information (meta-information) about a document. HTML also includes a Meta element that goes inside the head element. The purpose of the Meta element is to provide meta-information about the document. Most often the Meta element is used to provide information that is relevant to browsers or search engines like describing the content of your document. Some search engines will use the name and content attributes of the Meta tag to index your pages. This meta element defines a description of your page:

This meta element defines keywords for your page:

The intention of the name and content attributes that describe the content of a page. However, since too many webmasters have used meta tags for spamming, like repeating keywords to give pages a higher rank, many major search engines are no longer with them altogether. Where they belong: The correct placement of meta tags is between the tags in your HTML forms the page. Their order does not matter, but most people usually place the description then the first meta-keywords. Days limits: We recommend that your Keywords Meta not exceed 1024 characters including spaces. We recommend that your Description Meta tag not exceed 250 characters including spaces.

Meta description tips: Make sure you accurately describe the content of your page while trying to entice visitors to click on your listing. Include 3-4 of your most important keyword phrases., particularly those used in your title tag and page copy. Try to have your most important keywords appear at the beginning of your description. This often brings better results, and will help avoid having any search engine cut off your keywords if they limit the length of your description. Meta keywords tips: Aside from what we mention in the other tips below you should only use those keyword phrases that you also used in the copy of your page, title tag, meta description, and other tags. Any keywords phrases that you use that do not appear in your other tags or page copy are likely to not have enough prominence to help your listings for that phrase. Watch out for repeats! You want to include your most important phrases, but when doing so it can be difficult not to repeat one word many times. There in no limit, but we recommend that no one word be repeated in the keyword Meta more than 5 times. If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword Meta.

6. Optimisation of your images using "alt"

The alt attribute is used to define an "alternate text" for an image. The value of the alt attribute is an author-defined text: The "alt" attribute tells the reader what he or she is missing on a page if the browser can't load images. The browser will then display the alternate text instead of the image. It is a good practice to include the "alt" attribute for each image on a page, to improve the display and usefulness of your document for people who have text-only browsers. Although not all search engines use the Alt tab it can help your listings on some of them. We recommend on using 2-3 words for each image and using it where ever possible.

7. Optimisation of Text Hyperlinks

Search engines use complex algorithms to see if what you are linking to is something closely related to the content of your page. Some of the engines look for keywords in hyperlinks and in the surrounding text of the hyperlinks. We recommend including your most important keyword phrases in the link itself and possibly the surrounding text.

8. Optimisation of Heading Tags

Headings are defined with thetotags. defines the largest heading.defines the smallest heading. This is a heading This is a heading

HTML automatically adds an extra blank line before and after a heading. Although they are used less frequently due to new technologies, HTML heading tags can help improve your listings in the search engines also. You should include you most important keyword phrases in the heading tags on your page. Some search engines use them in the analysis of your page content.

9. Things to avoid attempting Optimisation techniques for Search Engines

You should not try to trick a search engine in any way because you risk being blacklisted by them. Excluding the Meta keyword tag, do not list you keyword one after another anywhere on the page An old trick is to try and keyword stuffing the page by using the same colour text as the page's background. Search engines can detect this and view it as spam. Submissions Limits: Some engines do not like more than a certain number of submissions per day for the same domain. If you exceed this limit, you may find your submissions for that day ignored. Do not submit the same page to any search engine more than once in any twenty-four hours.

Do not submit identical pages. You should instead give them different filename and change the title and, if possible, the content and keywords for the page. Do not use any keywords in your keywords Meta tag that do not directly relate to the content of your page. Don't use any keywords in your keywords Meta tag that do not directly relate to the content of your page.

Good luck with your search engine optimising!