The Facts On Search Engine Optimization

Almost every SEO professional has a different opinion on how to perform effective SEO, but unless you know what the basic functions of SEO are your site may be missing important elements that could affect its overall ranking. The perfect SEO plan uses all of the visible and behind the page (HTML code) elements to build a Meta content driven map for the search engine robots to use in crawling and indexing your site. Making your site easy to crawl and understand for the search engines will be the difference between getting your site ranked well and getting ranked poorly, or in some cases not ranked at all! So what are the basic elements your site should have to ensure it is crawled and indexed?The use of DHTML or flash roll over buttons and drop down menus should be a priority on your "do not do list".

A few years ago if your site didn"t have drop down navigation menus or flashy looking roll over menu buttons then your site just wasn"t cool. Lets forget that from an SEO stand point alone that both DHTML and flash roll over buttons and drop down menus are ranking killers as most people just find them complicated to use or in some cases even confusing. Another big "do not do" are frames pages. If your site has a frames page as its home page, then you can forget about getting any top search engine placement. Besides the SEO affects, the use of frames pages cause problems with printing, bookmarks and even when emailing a link from a frames page. The best course of action for SEO and ease of use is to use "includes".

Their meta-structure should include: title, description, keywords, and robots. Your title tag should be no longer than 70-90 characters, and a descriptive title, what about the page. Avoid using stop words like

Your description tag should be unique for each page and contain a summary of the content of your page when they should be on your website, and not longer than 120 characters and should be a keyword or phrase.

Your keyword tag should be reflected in your web page the first one is the content of the website focused on keyword content. Use as little as possible of the keywords (page 7-10); many search engines take into account a large number of keywords used in spam. You should read the entire site of the moderate use of the keywords. Create and use robots.txt file to use. robots.txt file tells search engine robots effective methods and directory pages, they should not crawl and index.