How To Make A Transparent Video
Perhaps you have seen websites using transparent video and wondered, "How did they do that?"
The subject is videoed in front of a green screen. Adobe After Effects keys out the green screen using a multitude of different keying systems. After Effects uses the easiest and best keying system offered, called Keylight(1,2). After Effects then renders the alpha channel version of the video in FLV using On2 VP6 codec format.
"This keying method was used in the following scores of films: Harry Potter and the Chamber of Secrets, Die Another Day, Blade 2, Resident Evil, Harry Potter and the Sorceror's Stone, the Beach, Notting Hill, Sleepy Hollow, Chicken Run, Lost in Space, The Hudsucker Proxy, The Truman Show, Armaggeddon, The Big Lebowski, Mission Impossible, Last Action Hero, The Saint, Strange Days, Little Buddha, Waterworld, The Quick and the Dead and many, many more."
Once you have used Adobe's Keylight (1,2) to make the background transparent, you can use special software to show your transparent video. The transparent video lives in a layer called dhtml and the video shows the alpha channel video without a background. The web page has been substituted for the background. It is a nice effect.
Since the video is created without a background, you see just the subject. Actually, the background was a green screen or a blue screen. By using After Effects, you key out the background and you end up with just the alpha channel. This page demonstrates transparent video, RichDayHealthPlans.com
You must purchase the correct software, to show the alpha only, but it isn't too expensive. I use Josh Anderson's transparent video player product because it has many features such as the video staying on the page as you scroll. After the first video has run, it can start or trigger another video to run. You can scroll down to a particular portion on a page, such as the sign in form. These are just a few of the features.
Although this is more advanced video than just uploading a video to YouTube, it pays off rather nicely. You may have some trouble finding After Effects software on eBay or elsewhere. It isn't sold as a separate item. Unfortunately, you will have to purchase After Effects as part of a suite of products.
Actually, you could download their software and test it for 30 days. Perhaps you could even do what you need to have done in 30 days. Take the time to learn how to do this and you will be on the cutting edge of website marketing using website video.
Email Etiquette, Communication, Free Article
In today’s business world email is by far the most often used form of communication. However, since email has emerged only recently as a result of the emergence of IT, rules of usage have not been enforced. This interferes with the efficacy of the communication.
The rules of email are known by the contemporary term Netiquette. They not only help in the effective use of email communication, but help to maintain a professional image, create efficiency and protect the company from law suits. Following the netiquette rules also proves that the sender is a competent and responsible person.
The Mechanics of Email
The mechanics of email provides a number of practical techniques that will enable the user to communicate effectively. Learning these techniques will help the person to communicate without being confusing and also how to correspond without offending recipients.
This article focuses on one of the most important mechanics of email – writing an effective subject line.
Subject Line
The subject line appears below
A powerfully written communication is useless if the subject line does not the reader, to move, without the lure of the open message. A good subject line is required to make the recipient curious about where he can not open the temptation to read and to resist the message immediately.
Here are some of the ways that people deal with subject lines:
- It is left blank.
- The message is so long that it runs beyond the size of the screen.
- It refers to the previous subject.
- Grammar and capitalizations are inappropriate
- It is not truly indicative of the message.
- It sounds like hype.
When the subject line with the above-mentioned manner, the recipient will not bother opening up as the mail sender's authenticity is in doubt. It also triggered the warning not to open e-mail to his e-mail viruses fear. Of course, this does not apply if the recipient know that you still look forward to your information in such circumstances, he / she will open the message, even if no subject line. However, it is always best to avoid risk.
Subject lines are so important that if you leave the line blank many email programs will give a warning even before you can send the message. This warning usually comes in the form of a pop-up dialog box.
The example below shows one type of wording for a dialog box.
“The message has no subject. Select OK to send anyway.”
Two Methods to Create Effective Subject Line:
1. Write a subject line that is specific about the message.
2. Write a subject line that is creative.
1. Writing a subject line that is specific about the message:
This method is used when you are writing to someone you know or with someone who is expecting your message. When you are specific in your subject line the reader will be impelled to open and read.
Below are listed some of the ways to writing an effective subject line that is specific:
- The words ‘Hi’ or “Greetings” in the subject line signify nothing to the recipient in professional correspondences. Therefore, it is important to use only relevant subject lines.
- The abbreviation “RE:” for regarding is acceptable in email just as in typing memos.
- Think of your subject line to be the main headline of your document. Instead of simply writing “Meeting”, be a little more descriptive and say “July 30th Process Team Meeting”.
- A descriptive subject line enables the reader to file and retrieve your message later.
- It also allows easy scanning for message content in mail boxes.
Here are examples to show how to write detailed and specific subject lines.
Instead of
Use
1. I have a question
Question about Kumar file
2. Meeting
Question – Quality Assurance Mtg.
3. Proposal
Communication Training Proposal
4. Response
Response to Sales Proposal
2. Writing a subject line that is creative:
Using this method, you write the recipient, you are not familiar with. Therefore, you must be innovative, to increase your chance of being read e-mail. In the subject line should be in such a way, it will convince the recipient opens the message and did not remove it to read it in their language. However, the information provided in the subject line will be different recipient and the situation. Here are a few examples.
Email Subject Lines
Uses for the Subject Line
Sample Wordings
Identify who you are
Engineer
Tell more about yourself
Computer Software Engineer
Tell why you are contacting this person
Network problem
Find things that make you unique
Java Programmer
Find common space with recipient
Fellow IIT graduate & Engineer
Capitalization in Subject Line
As a general rule, please do not use all uppercase letters to write an email. The recipient feels that you
Length of a Subject Line
It's always about the best 25-35 is to limit the characters in the subject line. Here, characters, characters, spaces and punctuation means. Condensed, without compromising the understanding of the subject line is the appropriate word to use. Here is an example:
Using the right email etiquette is very critical in today’s business communication. MMM Training Solutions conducts a one day seminar on Communication Skills that extensively trains you on net etiquette. For more information please visit our website at www.mmmts.com
You can find more articles in www.mmmts.com. MMM Training Solutions conducts soft skills training and executive coaching anywhere in the world. We guarantee the effectiveness of our education. You can reprint this article with permission from: pramila.mathew @ mmmts.com
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